Gembea
Introducing
Brand Origin: From a Pearl to an Awakening
"The Rebellious Choice of a Career Executive"
After five years of working as the youngest senior sales manager in a foreign trade company, Romee Han, the founder of Gembea, discovered that sales figures could not replace the inner sense of value. When the company pursued "assembly line mass production", she firmly believed that "objects should have souls and business should have warmth". Therefore, with the self-challenge of "Can I create more important value than salary", Romee chose to start from scratch.
The revelation of seaside pearls:
During a trip to Sanya, a baroque pearl necklace that Romee wore gave her a sudden realization in the salty and humid sea breeze: the natural flaws and irregularities of pearls are just like the undefined charm of women - no need for perfection, just wild growth. At that moment, jewelry was no longer a cold decoration, but a "medal of self-identity."
Vision:
To become a source of inspiration for women's confidence around the world
To make every piece of jewelry not only a decoration, but also a "soul partner" that carries stories, accompanying women in their journey of work, life and exploring the world, and fearlessly shining their unique light.
Mission:
Dialogue with nature with craftsmanship to achieve a shining life for women
Empowering the beauty of self-confidence
Select natural freshwater pearls, baroque pearls and gemstones, combine sterling silver and brass materials with hand-made craftsmanship to create "expression without words" - let jewelry become an extension of the wearer's inner strength, quietly convey confidence and calmness in workplace negotiations, travel adventures or daily wear.
Brand craftsmanship:
- 15 years of experience in hand-made jewelry by artisans
- 10 strict processes
- 3 quality inspection processes
- 12-week product wearing test to pursue higher product quality
- Jewelry-grade gold plating process: 18K thick gold plating, more than 3 times thicker than ordinary gold plating
Brand slogan:
“Be Gem, Be You.”
If you are tired of standard answers, Gembea is your free poem to the world.
To the rebellious romantics,
To the silent detail lovers,
To you who believe that "jewelry is part of the body".
